Un comercial de una empresa americana que trabaja con el as400, hoy llamado IBM i, cansado de escuchar afirmaciones de que el equipo ya no se fabrica ni usa, decidió publicar una empresa por vez, que usa el equipo en Estados Unidos. Una idea que responde a la inactividad de IBM respecto a un equipo que le ha dado mucho dinero en los 35 años que lleva evolucionando, y que no se merece lo que en la práctica parece un ocultamiento de parte de IBM. Si usted busca información de desarrollo sobre el equipo, le costará encontrarla: si pregunta por DB2, será redirigido a DB2 para el system z, si pregunta por utilidades de SQL, o facilidades para procesar JSON, será redirigido primero al system z, y sólo refinando la búsqueda logrará acertar. Todos los enlaces preexistentes a artículos muy valiosos y bien escritos fueron perdidos y no redireccionados hace unos pocos años atrás. Los materiales existen, pero sólo una paciente búsqueda le permitirá llegar a ellos. Lamentable para un equipo que no ha dejado de evolucionar y adquirir funcionalidades de primera línea, cuya velocidad de procesamiento se mantiene muy competitiva, y que mantiene una gran base de clientes, que no recibe educación. En fin, quizá a fuerza de no educar y ocultar, IBM consiga que el equipo no exista.
Lo que dice Alex Woodie sobre este esfuerzo solitario:
If you are a consumer of mainstream news, it can be hard to find
anything about IBM i. The proprietary business platform isn’t marketed
by IBM in advertisements and it receives very little coverage in
mainstream IT publications. But a salesman for an IBM i business partner
has come up with an easy yet compelling way to boost the visibility of
the platform.
Earlier this month, Josh Bander, who is an enterprise account executive at Briteskies, shared a recent conversation he had through his LinkedIn page
.“Over the weekend, I spoke to a few of my friends in IT, and they all
told me #IBMi is dead,” Bander said. “To prove them wrong, I plan to
take pictures of items in my house made with IBM i for the next week.”
The first picture featured Bander’s car, a Honda. The Japanese
carmaker’s US subsidiary, American Honda Motor Company, has used one or
more IBM i servers at its Torrance, California, facility for years.
Day three brought an image of a shoe by Nike. The legendary Oregon
company has been an IBM i shop since at least 2003, when Nike acquired
Converse, and it was still using IBM i in 2021, according to the list of
IBM i shops maintained by All400s.com, which Bander used for his project.
A range hood for a stove made by Broan-NuTone appeared on day four of
Bander’s IBM i journey through his home. The Hartford, Wisconsin-based
manufacturer, which makes a variety of fans and air quality products, is
also a confirmed IBM i ship.
Do you have Kleenex in your house? If so, then you have a product
made by an IBM i shop, as the Irving, Texas-based Kimberly-Clark, maker
of the Kleenex brand of facial tissues, is another confirmed IBM i user.
What about Taster’s Choice? It may not be everybody’s favorite cup of joe – Starbucks, the coffee goliath from Seattle, Washington,
is a longtime IBM i shop – but the iconic coffee brand has IBM i in its
veins, since it is owned by Switzerland-based Nestle, which is the
largest food company in the world and another IBM midrange system user.
Maybe you have some shipping labels lying around. If they’re made by
Avery Dennison, the well-known manufacturer of shipping labels and
packaging materials based in Glendale, California, then you’ve found
another everyday product made by an IBM i shop.
You don’t have to live the California wine country life to shop at
Williams Sonoma. But if you do buy from the popular retailer, you can
rest easy knowing that at least some aspect of the San Francisco
company’s business is managed by IBM i.
Another iconic American brand, Rubbermaid, is also an IBM i shop. The
Atlanta, Georgia company, which is now owned by Newell, was known to
have run the IBM i as of 2021.
Bander’s LinkedIn posts of household items made by IBM i shops
attracted quite a bit of attention from the IBM i ecosystem, and the
hashtag “IBMiEverywhere” began trending. Apparently, IBM i professionals
enjoy seeing that well-run and world-famous consumer brands are
longtime IBM i users.
So why doesn’t IBM do this, or something similar? We have pestered
Big Blue server execs many times over the years about the lack of
marketing and advertising support for the platform, and rarely come away
with satisfying answers.
To IBM’s credit, it does write and run case studies about IBM i customers. It has a section of its website
where it has around 100 case studies of IBM i customers, as well as
stories about a few business partners. Honda is on that list, as well as
brands like Carhartt and Lamps Plus.
But there are many, many more name-brand companies that rely on IBM i
that have never been officially mentioned by IBM as customers. Some of
the world’s largest and most profitable companies run at least a small
part of their businesses on the IBM i system, and while that in itself
is not a reason for other companies to follow suit, it at least shows
that world-class companies are continuing to invest in it and that has
value.
IBM execs often say they wish they could do more to tout the great
companies that rely on IBM i, and there’s no reason not to believe them.
The truth is, the companies themselves often are not interested in
participating in a formal IBM case study, marketing campaign, or to be
featured in actual advertisements – and if they are, they often expect
something in return for their cooperation.
That makes rogue efforts like Bander’s all the more fun and
entertaining. John Rockwell does his best to keep the All400s list up to
date, and while there are companies on the list that are actively
moving off the platform or planning to, there are plenty more that are
happy customers that aren’t going anywhere.
In the end, sharing unofficial lists of companies that run on IBM i
seems to be a good way to boost morale for the IT soldiers in the
trenches, who hear a lot of FUD and may be questioning their choice of
platform. As it turns out, there are a lot of great companies that
continue to rely on the box, which continues to run business software
reliability, securely, and efficiently decade after decade.
They may not be shouting their IBM i success from the rooftops. But sometimes actions speak louder than words.
Visto en IT Jungle, en agosto.